The First Global Influencer-Driven Social Car Launch for Porsche
Authentic stories, no performance talk—just the spark needed to attract new sports car buyers!
Creating an organic campaign that matched paid media results was an amazing bonus!
The launch of the Porsche 718 was a unique opportunity to engage a strategically targeted “Driven Youth” audience. From hundreds of candidates, our team carefully selected four influencers, ensuring a diverse mix of interests and demographics to maximize impact. We then crafted a comprehensive strategy for a three-month social media blitz.
At the heart of this campaign was an intensive five-day shoot in Portugal, where we produced over 100 pieces of original content. This effort culminated in an impressive 1,400 social media posts across all channels, delivering a dynamic and far-reaching digital launch.
