The Volkswagen open space at the IAA Mobility is a place of dialogue, entertainment, and a driving experience all in one.
It is the place where we are charged with putting the love into the brand with meaningful interactions and great entertainment all rolled into one huge package.
Utilizing our insights gained from the Volkswagen activation at SXSW, which generated 180 million social interactions.
We at rethink successfully crafted a comprehensive 360° social production. This encompassed everyone from influencers and fans to the individuals responsible for creating the products. Within our onsite content hub, a specialized team of editors, designers, and cutters provides crucial support to our camera teams in the field.
Collaborating with our partners TeamOn GmbH and Mutabor enables us to extend the Volkswagen brand purpose seamlessly into the realm of social media and beyond.
